Our team was fortunate enough to attend Affiliate Summit West in Las Vegas. Outbrain had a private mastermind event for its top partners.
If you are looking for guidance on how to run Outbrain native ad campaigns successfully, here are some best practices according to their performance marketing team.
- Health offers is getting more expensive to run due to competition from December 2022
- Different geos outside USA presents opportunities – Germany / uk / emea / apac
- Weight loss offers are starting to be allowed
- Copywriting is 50% of what’s needed to make winning native funnel. Don’t rip and run!
- Ai images creation tools are on the rise
- Smart review
- duplicate campaigns will be auto approved, so duplicating campaigns as long as final links do not change.
- Target cpa bidding is most big campaigns on the network or max conversions bidding for lead gen
- $250-$300 / day budgets good to start.
- Add to cart or purchase conversion event is better than landing page click through rate for event optimization.
- 20% below target cpa to start
- for example if you have $100 payout on offer – set target CPA to $80.
- 2x or 3x daily budgets for scaling is good practice once you hit CPA goals.