- Saw this running on Rev Content – its home security camera affiliate offer. You can get it from DMS Affiliate Network.
In native ads, consumers are in news / content consumption mode vs. being in a buying mode, so it’s critical that advertisers direct users to an “Advertorial” vs. straight to a landing page with just the product.
By educating the user via an “advertorial,” the user will be more likely to take action and purchase the product / service.
Here is an example of what not to do when advertising on native.
Direct user to a product page immediately after the ad.
Here is better way to educate the user after they click on the native ad.
The 4 most critical things you must test to ensure maximum ROI are the following:
- Headline of the Advertorial
- Hero image which goes below the headline
- Call to Action
- Advertorial Copy (Adding in testimonials will help)
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